eTitle Authentication for TAG Heuer Timepieces

TAG Heuer has partnered with to offer eTitle Authentication for new timepiece purchases from participating Authorized Retailers in the U.S. & Canada. Purchasing customers can register ownership of their eTitle free-of-charge at the time of sale.

Once registered, the eTitle provides benefits including documented and verifiable proof of authenticity (useful for insurance/resale purposes), increased value retention, the potential to command a higher sales price at resale, the ability to transfer ownership if you if you sell or bequeath your item to someone else, and the ability to report a lost/stolen timepiece.

Visit to find participating retailers.