Although the phrases “counterfeit” and “knockoff” are often used synonymously, they are actually different. So, what’s the difference between counterfeit and knockoff products? The difference between the two boils down to registered trademarks. A knockoff may resemble another product, but does not contain any identical logos or federally registered brand names. In general, knockoffs don’t… Continue reading Counterfeit vs. Knockoff: What’s the Difference?
In addition to documented authenticity and value retention, Trusted.com eTitles can also benefit customers in the unlikely event that their item is lost or stolen. eTitle owners have the ability to instantly report a lost or stolen item through their Trusted.com account. Updating the eTitle status to “Reported Lost or Stolen” indicates that the item… Continue reading Flag your eTitle as Lost or Stolen
The repercussions of counterfeiting span much farther than the significant economic losses. In an interconnected global system, the hidden costs of counterfeiting pose serious implications that affect innovation, national security and the safety. Consumer Health & Safety Counterfeiting isn’t something confined to designer apparel. The newest commodities for counterfeiters are perhaps the most dangerous of all— ingestibles… Continue reading The Hidden Costs of Counterfeiting
From artwork to luxury timepieces, authenticated pre-owned luxury goods are in high demand. In fact, authenticated items have proven to sell faster and fetch higher resale prices than unauthenticated merchandise. Selling an item registered with a Trusted.com eTitle can mean more money in your pocket! Because you can prove your item is authentic, you have the… Continue reading How Your eTitle Can Increase Resale Price
Luxury and Resale: Frenemies or Friends with Benefits? Recent data has shown that Americans are increasingly considering resale value when making luxury purchases. This growing mindset has fostered the success of authenticated luxury consignment marketplaces like Vestiaire Collective, TheRealReal and Portero. Estimated to be worth about $34 billion, the luxury apparel resale market is one of the fastest… Continue reading Luxury and Resale: Frenemies or Friends with Benefits?
Avoiding Fakes in the Art Market: A Buyer’s Guide For art collectors, there is no fear greater than discovering that a once-prized work is merely a worthless forgery; a nightmare that has become all too common in the art world. Instances of art forgery now comprise a major portion of the market – with estimates… Continue reading Avoiding Fakes in the Art Market: A Buyer’s Guide
Brands partnered with Trusted.com offer eTitle authentication– electronic titles that verify the authenticity, condition, provenance and ownership history of authentic products. Here’s how to register a Trusted.com eTitle for Michael Godard, TAG Heuer and National Geographic Fine Art. How to Register a Trusted.com eTitle: New Items Purchased from a Trusted.com Retailer Currently, eTitles are available… Continue reading How to Register a Trusted.com eTitle
TAG Heuer has partnered with Trusted.com to offer eTitle Authentication for new timepiece purchases from participating Authorized Retailers in the U.S. & Canada. Purchasing customers can register ownership of their eTitle free-of-charge at the time of sale. Once registered, the eTitle provides benefits including documented and verifiable proof of authenticity (useful for insurance/resale purposes), increased… Continue reading Trusted.com eTitle Authentication for TAG Heuer Timepieces
Shoppers should be especially wary of social media ads this holiday season. Instagram has become the latest social media platform compromised by ads for counterfeit goods. A recent study found nearly 20 percent of Instagram posts with luxury fashion hashtags featured counterfeit items. Examples included Instagram sponsored ads that appear to be for genuine goods,… Continue reading Buyer Beware: Counterfeit Instagram Ads
This is the final post of a three part how-to series offering guidance for luxury watch buyers. Although grey market products aren’t necessarily ‘illegal,’ customers assume certain risks when buying grey market watches. Grey market watches won’t have a manufacturer’s warranty or the same resale value as a watch from an authorized dealer. Here are 5 ways to spot a grey market… Continue reading How to Spot a Grey Market Watch